About
Refining ambitious brands
Growth strategy should not feel scattered. We build it as one accountable system, connecting positioning, market intelligence, go-to-market planning and campaign execution. Refiner is a marketing agency delivering growth strategy for B2B brands in technology, finance and professional services, and for consumer brands in ecommerce, retail, hospitality and DTC.
Our approach
Strategy, delivery and measurable pipeline
We work as an embedded growth team for B2B and consumer businesses, sharpening positioning, building the demand engine behind it and reporting on the numbers your board actually cares about: pipeline, cost per opportunity and revenue.
Principles
How we operate
Senior, not layered
You work with the people doing the work. There's no account management theatre sitting between strategy and delivery.
Commercial before creative
Every campaign is judged on pipeline and revenue, not impressions. Beautiful work that doesn't sell isn't finished.
Compounding assets
Search footprints, content libraries and data tools that keep paying back long after a campaign wraps.
Digital and in person
The relationships that close B2B deals are still human. We blend both, including our Finer Events series.
Founder
Alex Lawford
Alex specialises in marketing strategy that converts. He builds lead funnels that drive results and websites that scale on search, helping businesses around the world reach their goals with marketing that stays clear, effective and true to their mission. Read Alex's full profile →
Community
Finer Events
We host entrepreneurs to talk about how they've refined their lives and work, and what got them to where they are today. Finer Lifestyle Events cover brand stories and the pains of getting started. Finer Business Events are where B2B founders talk shop and life.