About
Refining ambitious brands
We build growth strategy as an agency that connects positioning, market intelligence, go-to-market planning and campaign execution into one accountable system. Refiner is a marketing agency delivering growth strategy for B2B brands in technology, finance and professional services, and for consumer brands in ecommerce, retail, hospitality and DTC.
Our approach
Strategy, delivery and measurable pipeline
We work as an embedded growth team for B2B and consumer businesses: sharpening positioning, building the demand engine behind it, and reporting on the metrics your board actually cares about — pipeline, cost per opportunity and revenue.
Principles
How we operate
Senior, not layered
You work with the people doing the work. No account management theatre between strategy and delivery.
Commercial before creative
Every campaign is judged on pipeline and revenue, not impressions. Beautiful work that doesn't sell isn't finished.
Compounding assets
Search footprints, content ecosystems and data tools that keep returning value long after the campaign ends.
Digital and in person
The relationships that close B2B deals are still human. We blend both — including our Finer Events series.
Founder
Alex Lawford
Alex specialises in marketing strategies that convert — crafting lead funnels that drive results and websites that scale on search. He helps businesses operating across the globe reach their goals by delivering marketing that is mission-driven, clear and effective. Read Alex's full profile →
Community
Finer Events
We host entrepreneurs to talk about how they've refined their lives and work, and what got them to where they are today. Finer Lifestyle Events cover brand stories and the pains of getting started; Finer Business Events are where B2B founders talk shop and life.