About
Refining B2B brands
Refiner collaborates with ambitious founders and leadership teams to drive business growth. Over the past five years, we've taken three businesses from £500k to £5m.
Our approach
Strategy, delivery and measurable pipeline
We work as an embedded growth team for tech, finance and B2B companies: sharpening positioning, building the demand engine behind it, and reporting on the metrics your board actually cares about — pipeline, cost per opportunity and revenue.
Principles
How we operate
Senior, not layered
You work with the people doing the work. No account management theatre between strategy and delivery.
Commercial before creative
Every campaign is judged on pipeline and revenue, not impressions. Beautiful work that doesn't sell isn't finished.
Compounding assets
Search footprints, content ecosystems and data tools that keep returning value long after the campaign ends.
Digital and in person
The relationships that close B2B deals are still human. We blend both — including our Finer Events series.
Tech & B2B Lead
Alex Lawford
Alex specialises in marketing strategies that convert — crafting lead funnels that drive results and websites that scale on search. He helps businesses operating across the globe reach their goals by delivering marketing that is mission-driven, clear and effective.
Community
Finer Events
We host entrepreneurs to talk about how they've refined their lives and work, and what got them to where they are today. Finer Lifestyle Events cover brand stories and the pains of getting started; Finer Business Events are where B2B founders talk shop and life.
Request an invitation