Founder & Growth Strategist
Alex Lawford
Founder growth agency for leaders who need growth to be measurable rather than decorative. Alex works with founders and leadership teams to unlock the ambitions behind their business, create new growth opportunities and build a top-of-funnel engine through marketing, sales enablement and strategy. We connect strategy, delivery and reporting into one system, so you can see exactly which activity is creating pipeline and which is quietly consuming budget.
Founder · Refiner Agency
What Alex does
Growth, built around the founder's ambitions
Unlocking ambitions
Alex helps founders and leadership teams unlock the ambitions that brought them into the business in the first place — turning a vague sense of what's next into a commercial growth plan the whole company can execute against.
Creating growth opportunities
He identifies and opens new revenue paths: a channel that hasn't been tested, a market that's underserved, a positioning shift that makes the same product land with a different buyer. Growth opportunities, not growth theatre.
Building top-of-funnel
Marketing, sales enablement and strategy combined into one top-of-funnel engine — so awareness, leads and qualified pipeline compound month over month rather than arriving in lucky bursts.
How Alex works
Senior, embedded, commercially driven
Alex runs engagements the way a founder would want them run: senior thinking from the first conversation, no junior handoffs, and a measurement framework agreed with sales and finance before any spend goes out the door. The work moves at the speed of a founder's decision-making rather than an enterprise sign-off chain.
Every programme follows the Refiner method — Refinement Consultation, Strategy & Roadmap, Delivery, Measure & Refine — so positioning, demand generation and reporting stay tied to pipeline rather than drifting into vanity metrics. The goal is always the same: take growth off the founder's desk without losing what made it work in the first place.
How Refiner works →Proof
Results Alex and the team have delivered
250k+
Backlinks generated
Built a report-download ecosystem for Hampleton Partners that became a compounding authority engine.
600%
Organic inbound growth
A continuous programme of website and SEO improvement driving dramatic organic lead generation.
£500k → £5m
Three businesses scaled
Over five years, blending digital and in-person initiatives that create meaningful client relationships.
Selected engagements
Brands Alex has refined
International Technology M&A
Hampleton Partners
Refiner created and scaled marketing operations, building an entirely new ecosystem for report downloads which garnered over 250,000 backlinks, alongside full-stack marketing operations.
200 → 2,000
Report downloads per month, in 12 months
300%
Increase in inbound (first month)
Business Growth Funding
Juice — Smart Growth Capital™
Refiner created a strategy built on community, events, data and lead-gen tools, and developed the Smart Growth Capital™ messaging aligned to a unique data room.
0 → 25
Leads in 3 months
Smart Growth Capital™
Messaging created
Luxury Hospitality & Private Events
Private Dining Experience
Refiner rebuilt the search and content engine from the ground up — taking Private Dining Experience from 1 organic lead per month to 15 organic leads per month in 3 months.
17.9%
Google Search Traffic to Lead Ratio
1 → 15
Organic leads per month
"What makes Refiner exceptional is their ability to support you on crafting your long-term vision, to ensure the decisions you make today are moving you towards your goals. Day to day, they work fast and deliver — it's as simple as that. I highly recommend them if you're looking for social, email, PR and content advice."
James Ski · Founder, Sales Confidence
Growth consultation
Book your founder growth consultation
- An outside read on your growth story and where it strains
- The one move that would most unlock your next quarter
- How to take growth off the leadership's desk without losing what made it work
Growth consultation
Talk to Alex about what's next
A 30-minute growth consultation for founders and leadership teams. We'll look at where your growth is leaking today and name the one move with the largest upside.
- —An outside read on your growth story and where it strains
- —The one move that would most unlock your next quarter
- —How to take growth off the leadership's desk without losing what made it work