Hampleton Partners: scaling an M&A authority engine

Refiner created and scaled marketing operations for Hampleton Partners, building an entirely new engine for report downloads. The half-yearly sector reports became the centre of a full-stack marketing operation spanning content, email, PR and organic search.

That report ecosystem garnered over 120,000 backlinks and became a compounding authority engine. Report downloads grew from 200 to 2,000 per month within 12 months, and inbound increased 300% in the first month alone.

A content plan alone would not move the needle. Hampleton needed an end to end marketing engine for M&A, spanning strategy, creative, distribution, CRM and reporting working as one system. Refiner designed the audience architecture, produced the reports and landing experiences, ran the email and PR programmes, and tuned the paid and organic channels against pipeline outcomes.

Every report, campaign and follow up was measured against real engagement and deal flow. The result was a self reinforcing model where marketing generated inbound, the sales team had clearer conversations, and the firm’s authority grew with every release.