Case study: International Technology M&A
Hampleton Partners
How Refiner created and scaled marketing operations for an international technology M&A firm, turning industry reports into a compounding authority engine.
200 → 2,000
Report downloads per month, in 12 months
300%
Increase in inbound, first month
120k+
Backlinks earned by the report ecosystem
The client
A global M&A network
Hampleton Partners was established to assure clients the greatest likelihood of transaction success, providing access to the broadest international industry-specific network available, coupled with extensive domain expertise.
Visit hampletonpartners.comWhat we refined
The report ecosystem
Refiner created and scaled marketing operations for Hampleton Partners, building an entirely new ecosystem for report downloads. The half-yearly sector reports became the centre of a full-stack marketing operation spanning content, email, PR and organic search.
That ecosystem garnered over 120,000 backlinks and became a compounding authority engine: report downloads grew from 200 to 2,000 per month within 12 months, and inbound increased 300% in the first month alone.
How we delivered
Full service M&A marketing strategy and implementation
Hampleton needed more than a content plan. It needed an end to end marketing engine built for M&A: strategy, creative, distribution, CRM and reporting working as one system. Refiner designed the audience architecture, produced the reports and landing experiences, ran the email and PR programmes, and tuned the paid and organic channels against pipeline outcomes.
Every report, campaign and follow up was measured against real engagement and deal flow. The result was a self reinforcing model where marketing generated inbound, the sales team had clearer conversations, and the firm’s authority grew with every release.
Report ecosystem result
Number 1 on Google for sector M&A reports
Each half-yearly report was built around the exact search language deal makers use. Over time the ecosystem dominated the top organic position for sector M&A reports across the firm’s priority markets.
- AR/VR
- Artificial Intelligence
- Autotech & Mobility
- Cybersecurity
- Digital Commerce
- Enterprise Software
- Fintech
- Healthtech
- HR Tech
- Insurtech
- IT & Business Services
- and more
The proof
Backlink growth
We had a 300% increase in inbound within the first month.
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